Mobile Growth Toronto with Grindr, Sam :), and Ritual @ MoPals

Thu, Jan 28, 2016, 6:30 PM (EST)


Thursday, Jan 28
6:30 PM - 9:00 PM (EST)


109 Atlantic Ave TorontoCA

About this event

It's time for another meetup! We'll be hosted by MoPals for an awesome night filled with best practices and strategies for mobile growth.

We'll kick off with pizza, beer, and pop, and then move into some great talks about innovative ways you can acquire users, what to expect with rapid growth, and more. 

The People 
Curtis May - iOS Developer, Grindr
Kurt Gooden - Head of Growth, Ritual
Matt McCausland - Founder, Sam :) 

The Plan
6.30pm - Checkin, registration, refreshments
7.00pm - Welcome and intros
7.10pm - Mobile Growth talks from Grindr, Ritual, and Sam:)
7.45pm - Lightning Round Q&A with our speakers
8.00pm - Social hour
9.00pm - Time to head home!

The Mobile Growth Talks
Curtis May, Grindr - Managing Technical Debt in the Face of Sudden Success
Grindr has a unique growth story; our success was organic and it came fast and furious. Almost overnight, millions of users flooded the app and we ended up caught with our pants down. Find out how Grindr grew to manage it's technical debt and become a highly scalable app, servicing 1 million users per minute worldwide. 

Matt McCausland, Sam - SMS: Using Old School Mobile Hacks for New School Growth 
Getting someone to download your app can be really expensive, so Sam's approach to user acquisition is a little different. Because our app is almost fully functional via SMS, you can use it and get a feel for it before you're asked to download the native app. Not only does that help with growth, it also means we can be more flexible than the approval process from Apple allows, and hit our target demographic no matter what kind of phone or data plan the user has.

RSVP now to save your spot!

Can't wait to see you all again at the meetup!

The Sponsors
is a mobile platform for businesses that leverages customer loyalty as a tool to help businesses connect with their customers.  Businesses build their customer profiles through issuing rewards on the platform. With the data collected, business owners can better understand their customer relationships and build effective marketing initiatives.  MoPals empowers business owners by making customer data accessible and rewards transparent for customers. Ultimately, we believe in doing loyalty right. 

Formed to solve the unique challenges of today’s mobile economy, Appboy  is an intelligent customer relationship suite for mobile marketers. Our technology empowers brands to build better relationships with their customers through mobile and other digital marketing channels. Built around holistic profiles that offer a single view of the customer, Appboy’s robust audience segmentation and advanced multi-channel messaging system allow brands to create and automate highly personalized lifecycle marketing campaigns in every relevant channel -- from push, in-app, and web to email, wearables, and emerging technologies. We help brands like Domino's, Etsy, iHeartMedia, PicsArt, SoundCloud, and Urban Outfitters deliver meaningful, relevant messages to their audiences across devices and channels at scale, powered by data. 

Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and allow users to discover content inside mobile apps. In 14 months, Branch grew from 4 founders to a company of 50 employees. In the last year, Branch has gone from powering deep linking for 6 million users to more than 1 billion users. is a community of growth marketing professionals and brands, comprised of more than 7,000 acquisition and retention-oriented professionals. We serve the community through industry summits, a weekly newsletter, a jobs board, and an online forum.

Mobile Growth meetups are powered by Branch and


  • Cynthia Chiang

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