Join us for a night of growth stories and strategies with mobile experts from CIBC, TD, and STACK at Shopify. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Senior Manager, Digital Adoption & Engagement
Senior Manager, Mobile Engagement for North America
Manager, Media Channel Planning
Emily has been with CIBC since 2014, having previously worked in digital and marketing for Canadian Tire, IBM, and Scotiabank. She currently leads the Digital Adoption & Engagement team and is focused on driving usage of CIBC’s digital banking platforms. Prior to this role, she spent four years on the Digital Strategy team, delivering enterprise-wide initiatives to enhance the digital client experience and led test-and-learn pilots to evaluate innovative technologies and ideas.
As the Senior Manager of Mobile Engagement for North America at TD, Pum Sarai is responsible for managing all retail mobile app releases for the bank and ensuring that customer sentiment plays a pivotal role in the mobile roadmap. Prior to this, Pum was the Senior Manager of Digital Marketing and CRM at EQ Bank. As a founding team member, he helped to build and grow one of Canada's most successful digital banks.
Eric joined STACK in April of this year. He has previously worked in digital growth and marketing for CIBC and Koodo Mobile. He currently manages the planning and execution of digital acquisition programs at STACK.
Partner Growth Manager
Field Marketing Associate