Mobile Growth Toronto w/ Wattpad, FreshBooks and TWG

Thu, May 26, 2016, 6:30 PM (EDT)


Thursday, May 26
6:30 PM - 8:00 PM (EDT)


The Working Group (TWG)
425 Adelaide Street West, 3rd Floor TorontoCA

About this event

Mobile growth + pizza + refreshments - you know the drill!

We've got a fantastic panel of experts in mobile ready to share their experiences and strategies for growth, retention, and engagement. We'll chat about some of the features and campaigns they've tried that helped drive growth (and some that didn't), the tools they use for measurement, plus strategies for ASO/SEO, push, in-app messaging, and A/B testing. Then we'll turn it over to you for a quick Q&A and round the evening out with time to socialize and talk about all the cool things you just learned.

The People
Lindsay Rothman, Product Manager, FreshBooks
Emily Nguyen, Product Growth, Wattpad
Zoe Di Novi, Product Growth Lead, Wattpad
Oz Nazilli, Senior Product Manager, TWG  

The Plan
6.30pm - Check-in & onsite registration 
7.00pm - Welcome & Introductions 
7.15pm - Mobile Growth Panel w/ FreshBooks, Wattpad, & TWG
7.45pm - Q&A from Audience 
8.00pm - Social Hour

Can't get your fill of mobile growth and Branch links? Join us for a lunchtime talk at Devhub on Friday, 5/27 and get a double dose of #mobilegrowth!

The Sponsors
Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow their business through deep linking, and allow users to discover content inside mobile apps. In 14 months Branch grew to a company with 50 employees and raised 18 million in funding. In the last year, Branch has gone from powering deep linking for 6 million users to more than 1 billion users. is a community of growth marketing professionals and brands, comprised of more than 7,000 acquisition and retention-oriented professionals. We serve the community through industry summits, a weekly newsletter, a jobs board, and an online forum.

mParticle is the easiest and most complete way to manage app data. With one lightweight SDK, mParticle's platform enables marketers and app developers to collect app data once and connect to any marketing, analytics and data warehousing platform without changing code or waiting for app store approval. Improve stability and security within your app while moving faster with user growth and engagement initiatives.

Mobile Growth meetups are powered by Branch and


  • Cynthia Chiang

    Cynthia Chiang

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    Carolyn Chan


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