Mobile Growth Toronto w/ Plastic Mobile, Wattpad, & Kijiji

Thu, Sep 29, 2016, 6:30 PM (EDT)


Thursday, Sep 29
6:30 PM - 7:50 PM (EDT)


500 King Street West TorontoCA

About this event

Mobile growth + pizza + beer - you know the drill!

We're looking forward to hearing a few great talks from some amazing minds in mobile growth.

We'll kick the evening off with the usual pizza, beer, and check-in time, then take a deep dive into 3 mobile growth topics. We'll hear from Plastic Mobile's Director of Mobile Strategy Parisa Durrani about Mobile App Ecosystems and Zoe Di Novi, Product Growth Lead at Wattpad will dive into Googlebot is your friend and building an SEO strategy. To wrap up our time, Antony Ignatius, Andoird Engineer at Kijiji will talk about the importance of experimenting and measuring changes using Analytics and A/B testing.

The People & The Talks

Parisa Durrani, Director of Mobile Strategy, Plastic Mobile 
Mobile App Ecosystems 
Deciding between a flagship app and an app ecosystem is a tough call to make, and depends on a myriad of variables. Since we deal in many complex industries, with multiple lines of business, the option to create an app ecosystem is always on our clients' minds. In this session we’ll discuss: 
-Flagship Apps vs. App Ecosystems 
-Core vs. Supplementary Apps 
-Inter-app Linking Strategies

Zoe Di Novi, Product Growth Lead, Wattpad
Googlebot Is Your Friend: Building an SEO Strategy 
Search engine optimization is the kind of growth strategy that can scale. But it can seem overwhelming and un-testable and difficult to measure the impact. I'll walk through why Wattpad is concentrating on SEO, how we a/b test major changes, and how to get your product designers and engineers on board to build all pages with SEO in mind. 

Antony Ignatius, Android Engineer, Kijiji
Experimenting and Measuring along with Building
In this fast-paced world of app development where everyone’s working hard to build the next big feature, we need to stop and measure what we are doing. Otherwise, we have no way of knowing which parts of the app are being used and whether our changes are really making the impact we want. And we need a safe way to experiment some changes only with a small subset of our users. In this session we will look at ways of experimenting and measuring changes using Analytics and A/B testing

The Plan 

6.30pm - Check-in and onsite registration, pizza & drinks 
7.00pm - Welcome and introductions 
7.05pm - Mobile Growth Talk - Mobile App Ecosystems 
7.20pm - Mobile Growth Talk - Googlebot is Your Friend 
7.35pm - Mobile Growth Talk - Experimenting and Measuring along with Building
7.50pm - Wrap-up then Social Hour 

The Sponsors

Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and allow users to discover content inside mobile apps. Branch links drive app conversions, engagement, and retention on every marketing channel. Branch powers over 1.5 billion links a day for thousands of users across the world. Find out more about Branch and our Mobile Growth Community online. is the world's largest mobile growth community, comprised of more than 7,000 acquisition and retention-oriented marketing professionals—from early-stage startups to global brands. Besides our weekly newsletter, in which we curate the latest and best in mobile growth content, we produce a wide portfolio of events ranging from local meetups that focus on specific verticals and topics, private dinners for top-tier marketers and Mobile Apps Unlocked—our yearly flagship summits which draw hundreds to Las Vegas, New York and San Francisco for several days of networking and learning opportunities. 

mParticle is the customer data platform for the mobile age. Only mParticle is integrated with all of the leading marketing, analytics, and data-warehousing solutions in a way that fully accounts for consumer behaviors and marketing opportunities particular to native apps and connected devices. That’s why more of the leading mobile businesses rely on mParticle than any other customer data platform. Accelerate speed-to-market with new mobile initiatives while enabling a single source of truth, accountability, and control across all your mobile data.

Kijiji, part of the fast-growing eBay Classifieds Group at eBay, is the number 1 online Classifieds site in Canada. Reaching half of the monthly on-line population, we are one of Canada’s Top 10 digital properties and a leader in helping people find and trade goods and services, including Autos, Real Estate and Jobs. We have succeeded because we behave like a dynamic start-up, have end-to-end control of our business, and hire the best and brightest people. We have a fun, unique, and engaging culture in our new, stylish office located in the historic King and Spadina neighborhood in Toronto’s hub of innovation.

Mobile Growth meetups are powered by Branch.


  • Cynthia Chiang

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