Join us for our quarterly meetup for a night of growth stories and strategies from mobile experts from top performing apps in the city. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Arun Kumar is Head of Digital Marketing at Carousell, and oversees Carousell’s User Acquisition and Retention efforts.
Before joining Carousell, Arun was at Zalora, where he spent 3.5 years gaining experience managing the Social and Mobile Marketing teams. He is passionate about data and finding new ways of using it to solve problems.
Carousell is one of the world’s largest and fastest growing mobile classifieds apps, with over 100 million listings and a presence in 19 major cities around the world. Carousell is backed by leading international Venture Capitalists Sequoia Capital, Rakuten Ventures, 500 Startups, Golden Gate Ventures, and Quest VC.
Scott heads up regional CRM at ShopBack, developing content strategy and building customer lifecycle campaigns to serve 5 million users across 7 countries. He is excited to leverage technology to solve information asymmetry and develop innovative solutions to enable smarter shopping communities. Scott previously ran consumer analytics, CRM as well as partnerships at ZALORA.
Jasvind currently works as a Performance Marketing Manager at Chope, the restaurant reservation app. He is proficient in SEO, SEM, Social Media, Content Generation, Leads Generation, Videos and Events Management. He believes in innovation to stay ahead of the game while tracking and optimization are the keys to success in his digital work.
Mada leads marketing as a co-founder of Branch, the mobile growth platform for today's top companies, powering mobile linking and growth for over 30,000 apps and 2 billion monthly users around the world. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. Mada regularly speaks about mobile growth at top tech events like Websummit and Saastr, and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.
Mark Chen works as a Marketing Science Partner at Facebook. Prior to Facebook, Mark has held various roles at consulting companies, including NERA Economic Consultancy and most recently Bain & Company. Mark holds an M. Phil & Bachelor of Sciences degree in Economics.