Women in #mobilegrowth w/ Life360, Branch, Invoice2go, SC Moatti, & Pejman Mar

SF Bay Area
Tue, Jun 21, 2016, 6:30 PM (PDT)


Tuesday, Jun 21
6:30 PM - 8:00 PM (PDT)


AppDynamics, Inc
303 Second Street, 8th Floor San Francisco94107

About this event

This month we're spotlighting some of the amazing women in the mobile community in SF!

We'll kick off the evening with the usual hellos and how-do-you-dos, and then hear from the author of mobilized about how growth teams can increase conversion by 10x. SC Moatti will share best practices and case studies for accelerating mobile growth. This is a can't-miss talk for anyone looking for innovative ways to spark growth in their own app. 

After SC's talk, we'll get into the nitty-gritty of app growth with a panel discussion. Each of our experts brings a different talent to the table: product management, product engineering, and marketing. The panel will be moderated by Mar Hershenson, and we'll touch on topics like acquisition, building teams primed for growth, deep linking, onboarding flows, a/b testing and more. We'll round the evening out with some Q&A from you guys, and then hang around to talk about all of the cool stuff we learned for another hour or so.

How excited are we to hear from some awesome women doing cutting-edge stuff in mobile this month? Pretty excited! 

It's going to be another fantastic mobile growth meetup - and don't be worry: we may be spotlighting women in mobile growth, but everyone is welcome and encouraged to attend to learn lessons from these incredible experts!

The Plan
6.30pm - Check-in & onsite registration
7.00pm - Welcome & Intros
7.10pm - Talk: How Mobile Growth Teams Can Increase Conversions by 10x - SC Moatti
Mobile growth is both a science and an art. A scientific growth process optimizes conversion and makes sure that no gap is overlooked. But at some point, it generates diminishing returns. This is where the art of mobile growth comes in. Mobile guru, Facebook entrepreneur and author of mobilized SC Moatti shares best practices and case studies for accelerating mobile growth, including 3 artistic tools that can 10X your conversions.
7.20pm - Mobile Growth Panel Discussion
7.50pm - Q&A from Audience (Submit your questions @ https://mobilegrowth.org)
8.00pm - Social Hour

The People
SC Moatti, Author, mobilized
Zeesha Currimbhoy, Director of Product Engineering, Branch
Krystle Song, Product Manager, Life360
Beth Jubera, Sr Software Engineer, Invoice2go

Panel moderated by Mar Hershenson, Pejman Mar Ventures

The Sponsors
Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and allow users to discover content inside mobile apps. Branch links drive app conversions, engagement, and retention on every marketing channel. Branch powers over 1.5 billion links a day for thousands of users across the world. Find out more about Branch and our Mobile Growth Community online. 


<a href="http://www.grow.co/">Grow.co is the world's largest mobile growth community, comprised of more than 7,000 acquisition and retention-oriented marketing professionals—from early-stage startups to global brands. Besides our weekly newsletter, in which we curate the latest and best in mobile growth content, we produce a wide portfolio of events ranging from local meetups that focus on specific verticals and topics, private dinners for top-tier marketers and Mobile Apps Unlocked—our yearly flagship summits which draw hundreds to Las Vegas, New York and San Francisco for several days of networking and learning opportunities. 

Amplitude Analytics allows you understand your users behaviors so you can drive growth, retention and revenue.

Mobile Growth meetups are powered by Branch and Grow.co 

Local sponsors