We're at Pinterest this month, and looking forward to hearing a few great talks from the amazing women in tech.
RSVP FOR THIS MEETUP HERE. Only Eventbrite registrations will secure a spot for the event.
The People & The Talks
Jenny Liu & Julie Trier, Software Engineers @ Pinterest
Mobile Web Strategies for Mobile Growth
Learn about how Pinterest uses the mobile web platform to drive mobile growth. Julie will talk about how they use SEO to increase mobile web traffic, and Jenny will share about how Pinterest mobile web landing pages are optimized for app installs.
Yize Li, Software Engineer @ Pinterest
User Activation at Pinterest
Yize will talk about how they activate users at Pinterest and what technical challenges they are facing. She will share some example features they've built for new user experiences and how they went from hypothesis to shipping a better experience.
Stacy Osorio, Technical Account Manager @ Branch
iOS + Branch
Stacy will dive into three of the new features of iOS 10 and go into how deep links fit into the picture. She'll demonstrate how we've configured Branch so that you can optimize on iOS 10.
6.30pm - Check-in and onsite registration, pizza & drinks
7.00pm - Welcome and introductions
7.05pm - Mobile Growth Talk - iOS 10 + Branch
7.20pm - Mobile Growth Talk - Mobile Web Strategies for Mobile Growth
7.35pm - Mobile Growth Talk - User Activation at Pinterest
7.50pm - Audience Q&A
8.00pm - Social Hour
Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and allow users to discover content inside mobile apps. Branch links drive app conversions, engagement, and retention on every marketing channel. Branch powers over 1.5 billion links a day for thousands of users across the world. Find out more about Branch and our Mobile Growth Community online.
Grow.co is the world's largest mobile growth community, comprised of more than 7,000 acquisition and retention-oriented marketing professionals—from early-stage startups to global brands. Besides our weekly newsletter, in which we curate the latest and best in mobile growth content, we produce a wide portfolio of events ranging from local meetups that focus on specific verticals and topics, private dinners for top-tier marketers and Mobile Apps Unlocked—our yearly flagship summits which draw hundreds to Las Vegas, New York and San Francisco for several days of networking and learning opportunities.
Pinterest is the world’s catalog of ideas. Find and save recipes, parenting hacks, style inspiration and other ideas to try. First launched in 2010, Pinterest's mission is to help people discover and do things they love.
Segment is a fast-growing startup building a platform for collecting customer data. We provide a single API to track customer data across multiple devices and channels, and send it to third-party tools, internal systems, or a SQL database with the flip of a switch. Segment eliminates the need to write code to integrate new tools, which saves time and removes dependencies across teammates. By consolidating tracking to one API, Segment sends consistent, complete data to every tool and database where companies need to use it.
Mobile Growth meetups are powered by Branch.