Psych! How to Increase Mobile Engagement w/ Science feat. Duolingo & 8tracks

SF Bay Area
Wed, May 18, 2016, 6:30 PM (PDT)


Wednesday, May 18
6:30 PM - 8:05 PM (PDT)


Yahoo SF
110 5th Street San FranciscoUS

About this event

This month in Mobile Growth: get inside your user's head with psychology / behavioral economics, and learn how that can be used to create a better product experience.

Yahoo is our gracious host, Leanplum is our awesome sponsor, and we're really excited to partner with Dina Chaiffetz from Prolific Interactive on this super cool topic!

This event will cover different tactics to understand why your users do what they do. We'll cover some of the most common psychological biases and behaviors and how to hack them to increase engagement and ensure retention. The evening will kick off with an overview of psychological rules, and then we'll sit down with a few apps for a fireside chat about how they've been able to achieve the coveted "sticky" factor.

note: Yes, RSVPs are closed - but don't worry: you can register onsite. Bring an ID with you and we'll get you signed up when you arrive.

The People
Dina Chaiffetz, Director of Product Strategy @ Prolific Interactive
Gina Gotthilf, VP of Growth @ Duolingo
Andrea Slobodien, Product Lead @ 8tracks
Fireside chat moderated by Will Lindemann, Director of Growth @ Branch

The Plan
6.30pm - Check-in and onsite registration
7.00pm - Welcome and introductions
7.10pm - Intro to Psychological Rules - Dina Chaiffetz
7.25pm - Fireside chat with Gina Gotthilf, VP of Growth @ Duolingo and Andrea Slobodien, Product Lead @ 8tracks, moderated by Will Lindemann
7.55pm - Q&A from audience
8.05pm - Social Hour

The Sponsors
Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow their business through deep linking, and allow users to discover content inside mobile apps. In 14 months Branch grew to a company with 50 employees and raised 18 million in funding. In the last year, Branch has gone from powering deep linking for 6 million users to more than 1 billion users. is a community of growth marketing professionals and brands, comprised of more than 7,000 acquisition and retention-oriented professionals. We serve the community through industry summits, a weekly newsletter, a jobs board, and an online forum.

Leanplum is the most complete mobile marketing platform, designed for intelligent action. Its integrated solution delivers meaningful engagement across messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.

Top brands such as Expedia, Tesco, and Lyft trust Leanplum to create impactful relationships with their users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $17MM in funding from top-tier VCs like Kleiner Perkins and Shasta Ventures.

Mobile Growth meetups are powered by Branch and

Local sponsors