Join us for a night of growth stories and strategies with mobile experts. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
6+ years of mobile paid and organic growth experience.
1st person in the Wish marketing team, with an entrepreneurial spirit.
Jayne Pimentel is the Senior Director of Growth Marketing at DraftKings. She manages growth marketing responsibilities across paid search, paid social, programmatic and Adnet. Her team works to drive new user growth through these various channels efficiently and effectively.
Jayne joined DraftKings by way of MachineZone Inc. (MZ), a technology company that focuses on mobile strategy games. As the senior director of ad operations at MZ, Jayne gained extensive knowledge of both the mobile gaming and advertising ecosystems. Prior to this, Jayne served as the director of revenue and ad operations at Reddit, one of the top ten websites in the United States.
Jayne holds her B.S. in marketing from Santa Clara University where she was a member of Delta Gamma and also a student athlete on the Women’s Lacrosse team.
Marlen is a Mobile Growth Product Manager at Dropbox, focused on in-product experiences for users early in their lifecycle.
Before Dropbox, Marlen led the User Acquisition team at Skillz, a high-growth mobile gaming startup named #1 on the Inc. 500 in 2017. Before leaving Skillz, she moved into product management, working on cross-platform player chat and player matching algorithms.
Currently, Marlen is exploring web development in a rotation program at Dropbox.
Susie Orr owns paid growth for Verizon Media with a strict focus on performance and incrementality. She's using her years of metrics-driven buying experience from mobile gaming and applying it to Verizon Media's brand growth strategy. She loves battling ad fraud and sharing those learnings with others to bring positive change to the mobile ads ecosystem.