Join us for a night of growth stories and strategies from mobile experts at Lyft. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Growth Marketing Manager
Director of Audience Development
Senior Mobile Product Manager
Head of Media Strategy
Mariana Gonzalez is the Growth Marketing Manager at Lyft, the app that matches you with local drivers at the tap of a button. Before this, Mariana worked at Hotwire, where she lead display marketing and was responsible for profitable growing display marketing by 5x in a year. She launched retargeting and prospecting partnerships and campaigns, including mobile retargeting, and has a deep understand of ad tech.
Travis Bernard is the Director of Audience Development at TechCrunch, leading traffic, audience, and video growth. Since joining TechCrunch's parent company AOL (now called Oath), Travis has helped the site grow its average monthly readers by more than 40%, double the site's newsletter open rates and video watch time, and increased article reads per monthly visitor by more than 30%. Travis is also part of TechCrunch's innovation team which helps push the brand forward from a product and events perspective.
Connie has spent the last decade in mobile development, with eight years in fintech, launching mobile apps, driving mobile strategy and reaching millions of users. As Sr. Mobile Product Manager at SoFi, Connie leads SoFi's mobile platform initiatives, bringing the SoFi membership experience and benefits to life for its over half a million members. Prior to SoFi, Connie worked at mFoundry (acquired by FIS), AKQA, NthSocial and early stage startups in the social media and collaborative platform space. Connie is an alumni of UCLA with a Bachelor of Science degree.
As Head of Media Strategy at Fetch, Tim leads Fetch’s digital media practice, while building strategic, differentiated partnerships to deliver value back to Fetch’s clients. Bringing over a decade of experience across many types of client businesses, Tim has made stops at traditional ad agencies like Draft FCB to digital shops like Razorfish. When Tim gets a chance to take a break from technology, he enjoys spending his free time in the great outdoors, where he can leave his phone behind and no advertiser can track him (yet).