Mobile Growth SF Bay Area with Intuit, Polarr, Trusper, and Yummly

SF Bay Area
Thu, Apr 28, 2016, 6:30 PM (PDT)


Thursday, Apr 28
6:30 PM - 9:00 PM (PDT)


Intuit Building 9 - Invention and Innovation
2600 Casey Ave Mountain View94043

About this event

It's been awhile since we've been south of SF, and we're thrilled to partner with Intuit for an awesome evening about mobile growth at their campus in Mountain View.

Isabella Fiterman and Tom Klingebiel from the Intuit go-to-market mobile team will talk about their App Store Optimization efforts, and why it's critical to their overall mobile acquisition strategy. We'll follow that up with a short panel discussion on best practices and tactics for user acquisition, retention and engagement, push, in-app messaging, a/b testing, deep linking, and building features or campaigns primed for growth.

But wait! There's more! 

We'll also be giving away some super cool prizes throughout the night! We'll raffle off an iPad, an Echo, and a Fitbit, plus some Intuit and Branch gear. And of course, there will be plenty of pizza and drinks during the networking and social time.

RSVP now to save your spot! 

The People
Isabella Fiterman, Associate Marketing Manager @ Intuit
Tom Klingebiel, Digital Marketing and Mobile Strategy @ Intuit
James Kubik, Mobile Product Lead for QuickBooks Self Employed
Lisa Heirtzler,  Digital Marketing and Mobile Strategy @ Intuit</a>
<a href="">Borui Wang
, Founder & CEO @ Polarr
Ethan Smith
, Chief Growth Officer @ Yummly
Ethan Gui, Co-founder & Head of Engineering @ Trusper

The Plan
6.30pm Check-in and late registration; pizza + drinks 
7.00pm Welcome and intros 
7.10pm Mobile Growth Talk 
App Store Optimization: Why It Matters
Isabella Fiterman and Tom Klingebiel 
Optimizing for organic downloads is a critical part of any mobile strategy since 67% of users find apps through search (Tune). Intuit has made ASO a crucial component to their overall mobile acquisition strategy. Tom and Isabella will review their ASO efforts and discuss how they’ve improved app visibility and optimized app store elements to drive increased organic downloads. 
7.30pm Mobile Growth Panel w/ Curbside, Yummly, and QuickBooks Self Employed
8.00pm Audience Q&A
8.15pm Social time
9.00pm Head out!

The Sponsors  
Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and to allow users to discover content inside your mobile app. In the last year, Branch has gone from powering deep linking for 6 million users to more than 1 billion users. is the world's largest mobile growth community, comprised of more than 7,000 acquisition and retention-oriented marketing professionals—from early-stage startups to global brands. Besides our weekly newsletter, in which we curate the latest and best in mobile growth content, we produce a wide portfolio of events ranging from local meetups that focus on specific verticals and topics, private dinners for top-tier marketers and Mobile Apps Unlocked—our yearly flagship summits which draw hundreds to Las Vegas, New York and San Francisco for several days of networking and learning opportunities.

Our flagship products – QuickBooksTurboTax, and Mint – define our commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees. Our lineup of tax preparation products helps individuals and small business owners easily and accurately file their own taxes. And working with accountants, we've become a staple of American small business, with a widespread and deep-rooted presence that's second to none.

But we're much more than that. Today, our expanding portfolio serves customers in Singapore and India, making it easier for small business owners and accountants to manage their finances, offering localized, desktop and online versions of QuickBooks. And our products have evolved from the desktop to the cloud, with many available both online and for mobile devices.

Mobile Growth meetups are powered by Branch and

Local sponsors