We're taking over the new TextNow office for our April Mobile Growth meetup, and we're talking with a pretty awesome panel about ways you can grow your app. We'll have pizza with all the fixings and cold beverages to wash it down, plus time to chat and socialize before and after the panel discussion.
The panel will cover best practices to drive users to your app, ways you can improve on retention and engagement, measurement tactics, building feature for growth, and much more. More details - and additional speakers - coming soon!
The People (so far)
Colette Nataf, Senior Manager, Demand Generation @ Intercom, formerly User Acquisition Manager @ MileIQ
Fabiana Azevedo, Product Manager @ Facebook - Instagram Growth
Saul Carlin, Head of Publisher Development @ Medium
Mark Braatz, GM and VP, Growth @ TextNow
6.30pm - Check-in and onsite registration
7.00pm - Welcome and introductions
7.05pm - Branch bits - cool stuff in the world of deep links
7.10pm - Mobile Growth Panel Discussion
7.40pm - Q&A from the audience
8.00pm - Social Hour
Liftoff is a full-service app marketing and retargeting platform which uses post-install data to run true CPA-optimized app install campaigns. Campaigns are optimized to drive engagement in events beyond the install, like booking a hotel, making a purchase, or subscribing to a service.
Unlike traditional CPI app install campaigns, Liftoff uses lookalike targeting, machine learning and a database of over 2 billion mobile profiles, to acquire users at your target cost-per-action. Liftoff campaigns are 100% programmatic, buying across the major RTB exchanges and ad networks. Liftoff has offices in Palo Alto, CA and New York. Visit http://www.liftoff.io
TextNow is the world’s first cloud-based mobile phone carrier. Our mission is to radically transform the mobile landscape; we believe that communicating with family and friends should be faster, easier and, frankly, cheaper.
TextNow, our free app, provides users with their own genuine ten-digit number, which they can use to make free calls and texts across Canada and the US. All of our TextNow Wireless plans are contract-free, feature unlimited talk and text, and let customers use their number across different devices and platforms. TextNow and TextNow Wireless are now in the hands of more than 50 million users and support more than 500 million messages and 81 million calls per month.
Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow their business through deep linking, and allow users to discover content inside mobile apps. In 18 months Branch has grown to a company with 60 employees and raised 50+ million in funding. In the last year, Branch has gone from powering deep linking for 6 million users to more than 1 billion users.
Grow.co is a community of growth marketing professionals and brands, comprised of more than 7,000 acquisition and retention-oriented professionals. We serve the community through industry summits, a weekly newsletter, a jobs board, and an online forum.