We're back at Yahoo this month, and looking forward to hearing a few great talks from some amazing minds in mobile growth.
We'll kick the evening off with the usual pizza, beer, and check-in time, then take a deep dive into 3 mobile growth topics. We'll hear from Touch of Modern Growth Hacker Wen Shaw about strategies for push notification, and Branch Co-Founder Mada Seghete will talk about making your app go viral. We'll round the evening out with some Q&A from the audience, and then break for some social time where we can chat about all the cool things we just learned.
The People & The Talks
Wen Shaw, Growth Hacker @ Touch of Modern
Push Notification Strategies
Push notifications are all about providing contextual information at the right time and tracking the metrics in the right way. Wen will talk about the experiments they've run at Touch of Modern and demonstrate the benefits of having the in-house push notification system.
Mada Seghete, Co-founder @ Branch
App Virality – What Drives It and How You Can Set up Your App for Success
It's not easy to make anything go viral, and it's even harder in mobile. Mada will review some of the principles of virality, share real-life growth tactics that have improved virality, and offer tips for setting your app up for success.
Darius Emrani, Product Manager @ Yahoo
Designing For Growth
Darius will dive into the Flurry Analytics app, and how the team approached building it with a growth mindset. He'll walk through some of the ways to think about incorporating personalization, cross-platform optimization, and approaching growth from a PM standpoint.
6.30pm - Check-in and onsite registration, pizza & drinks (RSVP here)
7.00pm - Welcome and introductions
7.05pm - Mobile Growth Talk - App Virality
7.20pm - Mobile Growth Talk - Push Notification Strategies
7.35pm - Mobile Growth Talk - Designing for Growth
7.50pm - Audience Q&A
8.00pm - Social Hour
<a href="https://branch.io/about/">Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and allow users to discover content inside mobile apps. Branch links drive app conversions, engagement, and retention on every marketing channel. Branch powers over 1.5 billion links a day for thousands of users across the world. Find out more about Branch and our Mobile Growth Community online.
Grow.co is the world's largest mobile growth community, comprised of more than 7,000 acquisition and retention-oriented marketing professionals—from early-stage startups to global brands. Besides our weekly newsletter, in which we curate the latest and best in mobile growth content, we produce a wide portfolio of events ranging from local meetups that focus on specific verticals and topics, private dinners for top-tier marketers and Mobile Apps Unlocked—our yearly flagship summits which draw hundreds to Las Vegas, New York and San Francisco for several days of networking and learning opportunities.
Mobile Growth meetups are powered by Branch.