Join us for growth stories and strategies with mobile experts. We’ll kick off the evening with some lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Director of Product Design
Hans Malzar is based in TikTok’s Austin office where he partners with mobile apps and gaming developers looking to maximize their ROI with user acquisition on TikTok. Prior to TikTok, Hans worked in a variety of roles at Facebook consulting with hundreds of Gaming, Fintech and Automotive companies. Hans has over 10 years of experience with both large consumer tech and startups across partnerships, marketing, investor relations and finance. Has also sits on the Board for the Driveway Austin, a motorsports racetrack and school in Austin, TX where he gets to realize his passion for cars.
I am addicted to experience design. The first step of my process stems from my empathetic wiring and research-driven thinking, to truly understand the current state and the end goal. From there I understand the areas of opportunity that will get us to a brighter future. My process is one part science and one part art, melding in a perfect union like mint and chocolate.
Through experience, I have gained great insight of the power of user focused interaction, voice, aesthetics, and metaphor to create experiences that illuminate, educate, and compel. I'm grateful to have the passion for the hard work that it takes to both understand and solve challenging business and design opportunities.
I believe in the greatness of our world, the rights of those in it and the necessity of doing my part to sustain its happy existence. Bringing these passions, skills, and values to create provoking and positive experiences are the core of my work.
Product Manager currently working in the Mobile App space. With a background that includes Marketing, Experimentation, and Analytics, I bring a unique point of view to any project I work on. I promise two things: an inclusive atmosphere filled with laughs and making things more efficient for the team and/or end-user.