Join us for a session of growth stories and strategies with mobile experts from diverse backgrounds. We’ll kick off the evening with stories around unique career paths and transition into mobile growth and retention strategies.
Director of Growth Marketing
The New York Times
Director of Growth Media Strategy
Product & Growth Marketing Strategy
Hans Malzar is based in TikTok’s Austin office where he partners with mobile apps and gaming developers looking to maximize their ROI with user acquisition on TikTok. Prior to TikTok, Hans worked in a variety of roles at Facebook consulting with hundreds of Gaming, Fintech and Automotive companies. Hans has over 10 years of experience with both large consumer tech and startups across partnerships, marketing, investor relations and finance. Has also sits on the Board for the Driveway Austin, a motorsports racetrack and school in Austin, TX where he gets to realize his passion for cars.
Justin Gerrard is a seasoned marketing leader with over 10 years of industry experience building growth frameworks, launching and scaling new products, and finding creative solutions for engaging target audiences. He is currently the Director of Growth Marketing at Twitch, the world’s largest livestreaming community for gamers, and prior to this role, he ran Video Programming at The Meet Group, a publicly traded NASDAQ company.
Before entering the livestreaming space, he was the CMO and co-founder of Bae :: Before Anyone Else (acquihired by if(we)), a mobile app that connected Black singles. At Bae he led the marketing and user growth strategies, which resulted in the app becoming one of the top US consumer dating apps for people of color and registering as a top 50 lifestyle app in over 20 countries.
Earlier in his career he held marketing and product management roles at Microsoft and American Express and co-founded the Young Mavens Society (YMS), an initiative to improve the pipeline of underrepresented minorities pursuing entrepreneurship.
Ian Moore is a Growth marketing expert, with a special focus on subscription products. Ian spent the first 7 years of his career on the agency side working in Search Engine Marketing. With a wide range of agency experiences across a variety of verticals, has helped him hone his Acquisition Marketing skills, and has helped him become an expert at driving growth, no matter the product.
At The New York Times, Ian oversees Growth Acquisition Media Strategy across all paid digital channels. As the strategic lead, he leads the vision for the evolution of the acquisition media practice. His role calls for collaboration with product, finance, and marketing technology. Functionally, his team is tasked with driving print and digital news subscription growth for The Times.
LaToya Bowlah is a Product & Growth Marketing Leader who develops strategies focused on building audience demand and increasing revenue for mission-driven companies. She is most recognized for identifying gaps and solving business challenges with a thoughtful, iterative and agile approach. In her current role at Ellevest, she's using experiences in automation, content and digital strategy to develop the company's customer lifecycle marketing program.
Senior Customer Success Manager
Robert has worked in the mobile and media industries for over 15+ years supporting clients as a trusted growth strategist. Prior to Branch, Robert held various customer success roles at mobile and ed tech start-ups in the Bay Area. Most recently, he was at mobile marketing automation company, Leanplum, where he worked with brands like Nordstrom, NBC, and Tinder to exceed their mobile marketing KPIs. Prior to that, Robert led the media, digital animation, and technology programs at SF State's downtown campus where he focused on providing accessible training programs for students focused on career development and transition into the tech industry. Robert started his career working in product marketing roles at enterprise software companies in the Business Intelligence space.