Join us for a panel of industry leaders as we discuss mobile growth, acquisition and retention strategies, and lessons learned in the incredibly fast-changing mobile landscape of today.
There will also be a networking session immediately after the panel that all attendees are welcome to join. See you there!
Director of Growth Product
M&C Saatchi Performance
Caitlin Roman is Director of Growth at The Athletic. She has also led growth product teams for LinkedIn Premium and Medium, and she is passionate about developing sustainable media business models through subscriptions.
Ethan Smith is Founder and CEO of Graphite, a premier SEO and growth marketing agency based out of San Francisco. Ethan has served as a strategic advisor to Ticketmaster, MasterClass, Thumbtack, and Honey. Most recently, Ethan co-hosted a course at Stanford Continuing Education on growth marketing. Prior to founding Graphite, Ethan held executive roles in product management and marketing. He is recognized as a leading expert in SEO and growth marketing, and regularly speaks and publishes in Venturebeat, TechCrunch, Market Watch, and INC.
Guillaume Lelait is an international executive with over 14 years of professional experience in the digital and mobile advertising markets. He is Americas’ Managing Director for M&C Saatchi Performance, a world-class marketing agency. Guillaume is also an advisor to multiple mobile/ad tech start ups: Dedu.pe, Appsumer.io and Dataseat. Guillaume holds a Masters of Marketing from the Reims Management School at NEOMA.
Co-founder/VP of Marketing
Mada leads marketing as a co-founder of Branch, the mobile growth platform for today's top companies, powering mobile linking and growth for over 30,000 apps and 2 billion monthly users around the world. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. Mada regularly speaks about mobile growth at top tech events like Websummit and Saastr, and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.