*To access the event, please make sure to check your email for the unique Zoom webinar link that was sent out earlier this week*
The Mobile Growth Awards aims to recognize and celebrate individuals who drive exceptional growth and innovation in mobile. Since its founding in 2014, the Mobile Growth community has grown to over 50,000 members and continues to be a forum for app developers and marketers to share best practices, challenges, and solutions. These awards are an opportunity to highlight and recognize the upcoming leaders in mobile and growth from current recognized leaders in the space.
The program includes multiple award categories — here are the finalists across them.
Best Mobile Viral Campaign: recognizing one of this year's most viral mobile marketing campaigns.
Best Overall Growth Campaign: A look at the campaigns that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.
Best Phygital Experience: campaigns that transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.
Best Digital Transformation: celebrate business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.
Best COVID Adaptation: highlighting a feature or campaign designed to adapt to changing consumer needs during COVID.
Best COVID Retention Campaign: highlighting a campaign delivering an improvement in engagement and retention during COVID.
Best Onboarding Activation Campaign: highlighting a highly successful mobile onboarding activation campaign.
Best Mobile Innovation: recognizing creative thinking and outstanding innovation on mobile.
Branch
Senior Director of Business Operations