The Mobile Growth Awards aims to recognize and celebrate individuals who drive exceptional growth and innovation in mobile. Since its founding in 2014, the Mobile Growth community has grown to over 50,000 members and continues to be a forum for app developers and marketers to share best practices, challenges, and solutions. These awards are an opportunity to highlight and recognize the upcoming leaders in mobile and growth from current recognized leaders in the space.
The program includes multiple award categories — here are the finalists across them.
Best Mobile Viral Campaign: recognizing one of this year's most viral mobile marketing campaigns.
Best Overall Growth Campaign: A look at the campaigns that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.
Best Phygital Experience: campaigns that transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.
Best Digital Transformation: celebrate business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.
Best COVID Adaptation: highlighting a feature or campaign designed to adapt to changing consumer needs during COVID.
Best COVID Retention Campaign: highlighting a campaign delivering an improvement in engagement and retention during COVID.
Best Onboarding Activation Campaign: highlighting a highly successful mobile onboarding activation campaign.
Best Mobile Innovation: recognizing creative thinking and outstanding innovation on mobile.
We'll see you there!
Jean Thomas is the Chief Marketing Officer at Pomelo, a leading omnichannel fashion platform in Asia. Prior to joining Pomelo, he previously served as the Chief Marketing Officer at Alibaba-backed Lazada where he spearheaded all marketing initiatives in Singapore across Lazada and RedMart. Jean has a vast range of experience in marketing and eCommerce across APAC, having previously worked at Wego, Vinomofo, SmartBuyGlasses, and Ogilvy & Mather.
VP of Product
VP - Marketing, Growth & Monetisation
Chief Growth Officer
Sahil is a digital business, marketing & growth leader with 11+ years of experience across media and entertainment, e-commerce, online couponing, gaming and agency domains. He is Vice President - Growth, Marketing & Monetization for Trell - India's largest lifestyle social commerce platform and has previously been VP - Global Growth & Marketing at Unilodgers (world's largest student housing platform) and Head - Growth & Marketing at Times Internet (India's largest digital products company) for news, content and gaming verticals. Prior to joining Times, he played a key role in the digital transformation and brand initiatives for bigbasket.com and mydala.com. Sahil has featured in the "Top 50 Global Marketing Leaders" listing by CMO Asia for the last three years in a row.
Entrepreneur with more than 7 years experience on Business Development in Fintech and Banking solutions, both in B2B and B2C.
Specialised in creating/optimizing scalable business models, discover the Product-Market fit and develop Go to market strategies for a new country or a new product.
Fan of Technology, Game of Thrones and reading (I read around 60 books per year about fantasy, history and business)
Ankit is the Senior Director of India Business at Branch, the leading cross-platform linking and attribution platform, unifying user experiences and powering cross-platform measurement for over 50,000 apps. He currently leads the partner success, support, and sales engineering teams in APAC, and works closely with customers & partners to help drive the next wave of revolution in the mobile space.
He is a technology enthusiast with over 10 years of experience in developing and implementing robust IT solutions across sectors and technology.
For the past 8 years, Pooja has been working within the AdTech/MarTech industry and in 2019, joined Branch as a Senior CSM focusing on Enterprise & Strategic accounts in EMEA. With a portfolio of customers that range from e-commerce to FinTech and Travel, Pooja helps marketing and product teams optimise their user flows and app growth strategies and ultimately understand the full value of being mobile-first.
Outside of work, she loves to travel and her next holiday after lockdown will be in the Caribbean!