*To access the event, please make sure to check your email for the unique Zoom webinar link that was sent out Mobile Growth Awards email ID or from Priyanka Sreekanth.*
The Mobile Growth Awards aims to recognize and celebrate individuals who drive exceptional growth and innovation in mobile. Since its founding in 2014, the Mobile Growth community has grown to over 50,000 members and continues to be a forum for app developers and marketers to share best practices, challenges, and solutions. These awards are an opportunity to highlight and recognize the upcoming leaders in mobile and growth from current recognized leaders in the space.
The program includes multiple award categories — here are the finalists across them.
Best Mobile Viral Campaign: recognizing one of this year's most viral mobile marketing campaigns.
Best Overall Growth Campaign: A look at the campaigns that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.
Best Phygital Experience: campaigns that transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.
Best Digital Transformation: celebrate business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.
Best COVID Adaptation: highlighting a feature or campaign designed to adapt to changing consumer needs during COVID.
Best COVID Retention Campaign: highlighting a campaign delivering an improvement in engagement and retention during COVID.
Best Onboarding Activation Campaign: highlighting a highly successful mobile onboarding activation campaign.
Best Mobile Innovation: recognizing creative thinking and outstanding innovation on mobile.
We'll see you there!
Pomelo Fashion
CMO
Jean Thomas is the Chief Marketing Officer at Pomelo, a leading omnichannel fashion platform in Asia. Prior to joining Pomelo, he previously served as the Chief Marketing Officer at Alibaba-backed Lazada where he spearheaded all marketing initiatives in Singapore across Lazada and RedMart. Jean has a vast range of experience in marketing and eCommerce across APAC, having previously worked at W…