Join us for a night of growth stories and strategies from top performing apps in the city. We’ll kick off the evening with some beer, soft drinks, and appetizers, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Analytics, Growth & Consumer Insights
Senior Vice President, Global Mobile Strategy & Digital Marketing
Director of Marketing
Director of Online Marketing
As the Senior Director of Analytics, Growth and Consumer Insights, Asif Rahman is responsible for all analytics, user acquisition and consumer insights efforts across Accuweather’s digital organization. Previously, he was Director, Digital analytics and Insights at Univision Digital. Asif has spent 15 years in digital roles within media, telecom and ecommerce in both B2B and B2C industries, in a wide array of functions: ranging from digital product management, web, mobile and app analytics, project management, online and digital marketing, user acquisition, website and app design and development.
At Accuweather, Asif and his team are responsible for using data and insights to drive user acquisition efforts, product development and design, marketing effectiveness and understanding audience behavior.
Dan Bishop is the Senior Vice President, Global Digital Marketing and Mobile Transformation for Citibank. His remit is to install a more data and people-driven marketing strategy as well as helping architect how Citi will deliver on its stated mission of digitizing and mobilizing its business.
Prior to Citi, Dan served as the Director of Digital Marketing & Mobile Transformation for Experian North America. Prior to Experian, Dan spent 3 years with Intuit, where he led Social, Mobile & Emerging Media Strategy for its largest revenue division, Consumer Group (TurboTax).
Prior to Intuit, Dan held strategy and business development roles for startups Ustream, Mahalo and JumpTV. As employee #11 and the first business development hire at Ustream, Dan architected a strategy that would take Ustream from 200K monthly uniques to a premier content network with over 10M monthly uniques. Ustream recently was acquired by IBM.
Alex started his career at XO Group (formerly The Knot) building out its product analytics program, with a special focus on the growth and retention of The Knot's suite of wedding planning apps. From there, he joined the Growth team at Time Inc. designing and implementing the first party data collection architecture for its portfolio of web properties and corresponding apps. He now leads demand generation at Customer.io, a leading emailing marketing and automation platform.
Christopher is the Online Marketing Director for Medscape WebMD. His background is in web development, but he was working in email for the last 10+ years. He's worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards. Now at Medscape WebMD, he oversees the email channel health of physician and healthcare professional users.