Join us for a night of growth stories and strategies from mobile experts from ABC News, AccuWeather, The Action Network, and WeatherBug at Entercom. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Lacroix Scott is Senior Manager, Analytics and Audience Development at ABC News where she is head of the digital analytics department for ABC News’ brands across web, app, ott, and social platforms. She is responsible for measurement, insights, and reporting across distributed platforms across ABC News' portfolio. Prior to ABC News, Lacroix has spent time at Fuse Media, with Viacom at BET, and at Condé Nast.
Matt is currently the Chief Product Officer at The Action Network, a sports gambling service to make betters smarter about betting. Matt is a product innovator who previously the GM of ESPN+ at Disney owned BAMTECH Media. Matt joined BAMTECH as part of the strategic acquisition of the NHL’s digital products, and brings with him a five year history of building, launching and scaling direct-to-consumer services. Matt previously held roles in product and engineering at ESPN, including leading a team that powered over 4 billion notifications per month sent to more than 20 million devices.