Topic: “Integrating mobile marketing and product strategies”
Login/Register today to ask your questions; Remember, you can always ask your questions now and return later to see the answers: As Director of Strategy at Prolific Interactive, Al was integral in building, and now leading, the Product Strategy Department. Focused on data-driven growth tactics, the team collectively evangelizes, employs and leverages the leading app data and marketing tools. This allows the team to maximize the UX and ROI of Prolific’s portfolio of apps including SoulCycle, American Express, BaubleBar and Alex and Ani.
Al’s career has been largely focused on the middle ground between customer experience and business strategy, with deep expertise in digital product development and digital marketing strategy. Al has built on this expertise at Prolific, developing and leading the Innovation Team. The team creates 8 week immersive, workshop-style project plans resulting in user-validated product strategies, business cases and high-fidelity prototypes.