Join us for the first meetup of 2018 for a night of growth stories and strategies with mobile experts from Groupon, Allstate, Muses, and Fanatics at Coalition Impact. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Mike Antognoli, Sr. Product Manager, leads the team that oversees the consumer facing mobile experiences for Allstate Insurance Company. His team is responsible for mobile development, mobile messaging, user acquisition and mobile engagement. In addition to Allstate’s flagship app, Allstate Mobile, the company has made significant investments in mobility to support connected car, home and IOT initiatives. Prior to joining Allstate, Mike led mobile banking, ecommerce and digital product initiatives for HSBC, and held various marketing roles at Discover Financial.
Shirley Yang is the Founder and CEO of Muses, a global network of brand builders who utilize one anther's social media influence to grow audiences. Muses is in 75 countries and has over 160 million social media network reach. Shirley started her career at MySpace and have worked with thousands of YouTube stars and brands rise to fame. Shirley is also on the Advisory Board for Women Tech Founders and DoSomething.org.
Mike is an e-commerce executive with over 15 years of experience in technology, marketing, and mobile channel development. His direct-to-consumer career has crossed many product categories including home furnishings, gourmet food gifts, and sports licensed products. Mike's current focus is on behavioral analytics across technology platforms, user device types, and seasonal buying cycles. Mike holds an MBA from the Kellogg School of Management at Northwestern University.