Join us for the first meetup of 2018 for a night of growth stories and strategies with mobile experts from Spotify, Rue La La, and Howl Mobile, and Wayfair. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
Rue La La is a leading e-commerce platform connecting world-class brands with the next-generation shopper. With 16MM Members (and growing), the company operates a members-only website that strives to be the most engaging off-price, online style destination carrying clothing, accessories, footwear, home decor, travel experiences and more. Ken Pickering is the Director of Engineering and oversees web/mobile application engineering for all of their consumer-facing products.
With Spotify, it’s easy to find the right music for every moment – on your phone, your computer, your tablet and more. Michelle Parsons is currently the Product of Personalization and User Engagement at Spotify. Previous to this, she worked at KAYAK as the Head of Product, Hotels. She owned cross-platform product roadmap and development on iOs, Android, Desktop for end-to-end user journey from Search to Purchase.
Howl is a Social Nightlife mobile app that harnesses User generated Data to provide live information on city nightlife. Howl solves the most common frustrations of a night out by leveraging communities of nightlife goers to answer the most asked questions: Is there a line? Is there a cover? How is the crowd? Where are my friends? Chris is a co-founder and the COO of Howl, focusing his energy on community based user acquisition and growth in various cities across the country.
Wayfair is the online destination for all things home. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 8 million items across home furnishings, décor, home improvement, housewares and more. Dylan Chin is Senior Manager of Mobile App Marketing, leading customer acquisition and retention efforts to grow Wayfair’s App user base.