Mobile Growth Knowledge Series: Ad Fraud

Bangalore
Thu, Feb 25, 1:00 PM (IST)


About this event

Mobile is an increasingly important channel for enterprise marketers. Yet despite the increase in resources dedicated to mobile, marketers acknowledge that large portions of their ad budgets are exposed and/or lost to fraud. Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment decisions. It’s important to protect yourself (and your budget) from the negative impacts of ad fraud.

Join us for the Mobile Growth Knowledge Series as we discuss: 

- The real impact of Ad Fraud on Advertisers, Publishers, and Ad networkds

- The different types of Ad fraud 

- How to protect your marketing budget using Branch's fraud protection toolkit


Host

  • Dolar Adesara

    Dolar Adesara

    Branch

    Senior Customer Success Manager

  • Organizer

  • Priyanka Sreekanth

    Priyanka Sreekanth

    Branch

    Field Marketing Associate