Mobile is an increasingly important channel for enterprise marketers. Yet despite the increase in resources dedicated to mobile, marketers acknowledge that large portions of their ad budgets are exposed and/or lost to fraud. Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment decisions. It’s important to protect yourself (and your budget) from the negative impacts of ad fraud.
Join us for the Mobile Growth Knowledge Series as we discuss:
- The real impact of Ad Fraud on Advertisers, Publishers, and Ad networkds
- The different types of Ad fraud
- How to protect your marketing budget using Branch's fraud protection toolkit
Senior Customer Success Manager