Mobile Growth Developer Edition w/ Branch & Glispa

Wed, Nov 15, 2017, 6:30 PM (IST)


Wednesday, Nov 15
6:30 PM - 8:30 PM (IST)


CoWrks New Indiranagar
RMZ Infinity, Ground Floor, No. 3, Old Madras Road, Bennigana Halli Bangalore560016

About this event

Branch and Glispa are excited to partner for Mobile Growth Developer Edition, where we'll tackle some of the challenges of growing on mobile in a series of short talks.

Gear up to deep dive into the latest Growth, Acquisition, and Monetization Techniques.

Session 1: The Evolution of Deep Linking

As native app usage continues to rise, the importance of seamless deep linking into the app from the mobile web and other channels becomes exponentially more important. In this talk, we will take you through the evolution of deep linking. We will discuss the archaic custom URI schemes, Apple’s introduction of Universal Links in iOS 9, technical workarounds for each of the major platforms (Facebook, WeChat, Twitter) necessary to create a deferred deep linking system that works everywhere.

Session 2: How you can make more money from your app. 

We'll cover a spectrum of topics within the mobile industry, including how to enhance revenue with ad mediation, and make mobile native ads a success. Some of the key takeaways you can expect to include an in-depth look at the mobile advertising space in India, an intro to ad mediation, programmatic buying and native advertising, and consultation on how you can pick the right monetization mix to fit your needs.