Branch and Glispa are excited to partner for Mobile Growth Developer Edition, where we'll tackle some of the challenges of growing on mobile in a series of short talks.
Gear up to deep dive into the latest Growth, Acquisition, and Monetization Techniques.
Session 1: The Evolution of Deep Linking
As native app usage continues to rise, the importance of seamless deep linking into the app from the mobile web and other channels becomes exponentially more important. In this talk, we will take you through the evolution of deep linking. We will discuss the archaic custom URI schemes, Apple’s introduction of Universal Links in iOS 9, technical workarounds for each of the major platforms (Facebook, WeChat, Twitter) necessary to create a deferred deep linking system that works everywhere.
Session 2: How you can make more money from your app.
We'll cover a spectrum of topics within the mobile industry, including how to enhance revenue with ad mediation, and make mobile native ads a success. Some of the key takeaways you can expect to include an in-depth look at the mobile advertising space in India, an intro to ad mediation, programmatic buying and native advertising, and consultation on how you can pick the right monetization mix to fit your needs.
Senior Integration Engineer
Associate Director of Business Development
Jeet Thakkar brings over 6 years of mobile and online advertising experience to his role as Glispa Global Group's Associate Director of Business Development. His core focus and expertise lies in working with app developers to enhance their monetization strategies with Avocarrot, Glispa's one-stop app monetization platform powered by actionable user insights. At Glispa, he not only helped launch the SDK-based mediation solution with Avocarrot, he played a pivotal role in the growth of Avocarrot's full stack SSP.